Employment History
Rory Case
"Versatile content creator, community builder, meticulous web editor, strategic planner,
adept marketing and social media specialist, and certified administrative assistant."
KBRH Health Foundation
September 2023 to Present | Hybrid
- Manage communications platforms, devising content and strategies for website, social media, and advertising to fulfill sponsorship, donor, and grant funder requirements.
- Develop and execute annual communication plans, conducting audits and crafting content to reinforce key messaging for events, campaigns, and community/stakeholder engagement.
- Collaborate with to formulate marketing strategies and create corresponding materials to achieve the Foundation's annual fundraising objectives.
- Provide comprehensive event support, including planning, marketing, execution, attendee management, sponsorship activation, and volunteer coordination.
- Partner with the Operations & Finance Coordinator to research and coordinate annual grant opportunities, encompassing grant writing, support for grant funding acknowledgment, and reporting to funders.
- Conceptualize and design graphics, print materials, billboards, infographics, web content, etc. in line with the brand.
- Proficiently utilize WordPress, Raiser's Edge CMS, Canva, Microsoft Teams, and Office suite for various communication and marketing tasks.
kbrhhealthfoundation.ca
Make A Change Canada
October 2017 – March 2023 | Remote
• Coordinate and organize all marketing and communications for the organization, which include all online events—public and private (webinars, classroom sessions, graduate showcase, etc.), in person events, newsletters, press releases, social media, third-party listings, and outreach.
• Create content such as social media graphics, videos, and write copy for social media channels and digital marketing, create and manage ads, and engage with followers.
• Produce documents: marketing materials (print and digital), student files and assets, tutorials and videos, presentations (PowerPoint), and client/employer newsletters.
• Maintain and update the Applied Web Development and Design program courses, student materials, and work with instructors on annual maintenance and implementing course upgrades.
• Monitor and maintain the organization’s multiple websites (HTML editing) and assist with technical issues.
www.makeachangecanada.com | www.anycareer.ca | www.studyanywhere.ca
BT/A Advertising
March 2015 - July 2016 | Toronto, ON
• Assist with American Express Centurion & Platinum Portfolio; event planning, copy-writing, communications strategizing, and managing client expectations.
• Manage the Amex Delights customer service side; manage support email account; respond and take action on any request, inquiry, or escalation and provide customer service on behalf of the Amex Delights Team. Coordinate directly with the American Express Concierge team.
• Conceive and execute events and exclusive experiences for Cardmembers from 10 to 500 attendees depending on partner (Canada’s 100 Best Restaurants, Saks Fifth Avenue, Burberry, Toronto Film Festival, Cineplex, BMW, Gardner Museum, WineOnline, West Coast Fishing Club, etc.).
• Daily responsibilities include budget tracking, conducting research, proof-reading, reconciling accounts, project planning, managing event workflow, and working towards quarterly targets.
• Create and update excel spreadsheets with event analytics, email metrics, budgets and Cardmember information to present to American Express in PowerPoint form.
Askari Travel
September 2014 - March 2015 | Toronto, ON
• Assist with trip planning, marketing communications, and meeting trip deadlines.
• Updating contacts and opportunities (trip details) using SalesForce.
• Updating the website, adding new content, proofreading blog posts, preparing and deploying newsletters to subscribers and publishing to company blog via WordPress and MailChimp.
• Liaison between various concierge teams on behalf of the client.
• Administrative duties such as answering emails, phone calls, manage in/outgoing mail, check inventory and supplies, reconciling accounts, and scheduling appointments.
Taking It Global
December 2014 - March 2015 | Toronto, ON
• Collaborate on various programs TIG offers; such as Global Educators, Social Innovation, and Digital Youth Engagement.
• Review and approve online community content for the website, create and schedule all social media posts (Twitter and Facebook via Hootsuite), maintain membership emails, fix log in issues as requested, and brainstorm new ways to engage youth with co-workers.
• General office support for all employees and interns; answering the front line and transferring calls, scheduling meetings, performing research for presentations, attending events, creating shared documents and video presentations (Google Docs).
Membership Support and Office Assistant
September 2014 - April 2015 | Toronto, ON
Expressions Café
February 2013 – May 2014 | Nelson, BC
• Keeping up with email correspondence and follow through with booking of artists.
• Reporting, writing press releases, maintaining Facebook, and creating posters/graphics for distribution.
• Collect and distribute promotional materials, file and keep records of each show
Kootenay Communication Corp (Express News)
November 2012 – May 2014 | Nelson, BC
• Key responsibilities were layout/design of the weekly and daily news source (InDesign, Issuu) in digital format.
• Maintaining contacts with local non-profits and advertisers.
• Administrative duties such as booking appointments, maintaining email correspondence, transcription, answering phone calls, managing classified ads.
Education
Digital Marketing Certificate University of Calgary | 2021-2022
Distant Education, Online
GPA: 4.0
Courses: Marketing Principles, Digital Marketing Principles, Content Management, Digital Promotions and Optimization, Digital Social Platforms, and Digital Analytics (GA).
Office Assistant Certificate Okanagan College | 2012 - 2015
Distant Education, Online
GPA: 3.7
Courses: Business English, Business Math, Records Management, Spreadsheets (I & II), Word Processing (I & II), Admin Procedures, Presentation Software, Keyboarding, Human Relations, and Job Search.
Advanced Diploma in Independent Digital Film with Honours Selkirk College | 2009 - 2010
10th Street Campus
GPA: 3.86
Courses: Writing for film, Photoshop, Final Cut 7 video editing, Producing and Directing, Film Studies, and Cinematography Produced two short films; documentary and narrative.
Connect with me on LinkedIn!
Volunteer & Additional Certifications
Volunteer/Freelance
• Freelance content creation for @YourGreenKitchen 2021-2023 (ongoing)
• Freelance consulting for @Kelly’s Doukhobor Foods Inc 2022-2023 (ongoing)
• Represented Make A Change Canada at the Montreal Canadiens Alumni Charity Hockey Game, 2020
• Fundraiser, January 2020 Voting Clerk, 2017 BC Election
• Volunteer for TedEx Toronto – post event data analysis, January 2017
• Volunteer for the Toronto International Film Festival, September 2016
• Volunteer at the Kincardine Scottish Festival, July 2016
• Represented TakingITGlobal at the Coburn Ventures: Crosby Retreat as a ‘Digital Native’ – New York City, November 2014
• Represented TakingITGlobal at the “Overcoming Isolation and Deepening Social Connectedness” Symposium – Toronto, October 2014
• Volunteer for the Toronto International Film Festival, September 2014
• Volunteer for The Beaches International Jazz Fest (social media), July 2014
• BC Minor Hockey Official, 2004 – 2014
Additional Certifications
• Gender-based Analysis Plus Course Government of Canada (in progress)
• Social Media Marketing Certification - HubSpot Academy, 2022
• Indigenous Canada Course University of Alberta, 2020
• Accessible Documents Course Utah State University, 2020
• Social Media Marketing Courses Social School, 2020